Help your business grow in 2010

"Thank you for the wonderful job you have done in creating a wonderful website that all of us are extremely proud of"

Gavin Ucko
The Happy Puzzle Company

Here is a list of ideas to help you plan for business growth and better compete with your competitors over the coming months. This combined with lessens you’ve learned over your last years trading should hopefully give you some ideas and a little inspiration.

Search Marketing

You will need to monitor impact of Google Caffeine as it rolls out and adjust SEO strategies if necessary.
PPC ads cannot be ignored on Google, Yahoo, and to a lesser degree MSN/Bing. Time should be invested in refining and monitoring ads.
A well structured Social Media presence with relevant advertising cannot be ignored and is an ideal area to build loyalty and reputation. Read more...

Optimise your site for growth

We specialize in internet retail and search engine marketing service, optimising E-commerce web sites, PPC management, Link building and other SEO services.

It is important to give exposure to your website so that your potential customers will
notice it and
come and buy from.

Competitor & Site Performance Analysis

Competitor analysis is one of the most important and ongoing tasks when you are running a business.

It does not matter if the business is online or offline a competitor analysis is essential. Our experts can analyse these links and construct an effective strategy on how to benefit from this information.

Usability & Customer Experience

Sites that are designed to sell products must go the extra mile to enhance the visitor's engagement with the website.

Shopping cart abandonment can result in a significant loss in potential sales. But much of that can be reduced when the shopping process is streamlined & geared for shopper satisfaction.

Take your ecommerce website to the next level...

Social Media

More businesses are investing more energy in every location here. There is a lot you can do with Facebook, active blogging on our blog and others, more interaction in Twitter and other channels.
A lot of companies are giving priority to Facebook. There aim to get more interaction going there to do more research and cross promotion with their customers on Facebook.
Some say the jury is out on Twitter, but as with Facebook there is great potential. Again, more interaction with customers now will pay dividends when the noise there has settled down.

Website Design & Development.

Always lots to do here as the market is driven with new features. No company can afford to let there site look feel and usability lag behind.
Lots of companies are investing in new site shopping features including Product Reviews, Wish Lists, Most recent Product Views, Product Video and more.

Email Marketing

Many companies have been reporting great success stories after really increasing their campaigns. The trend is to better segment lists to allow subscribers to better opt in to the content they want. Clever use of auto responders and good analysis of past results are key to getting campaigns that right.
Companies are moving towards the uses of more surveys both on website and through emails to get more feedback from customers.

Product Feeds

These are a number of reports on paid shopping sites providing less ROI. Companies have reported tot the need to tweaks and recategorisations have been necessary for each shopping engine and even then, they are putting things in bizarre categories.
Google Base is a different story as its currently free because of the visibility it delivers in search results.
Thefind.com is proving very successful in the US so keep your eye’s open for a UK version.

Product Strategy

It’s not just about finding new customers but tailoring your products better to them.
Through competitive research you can identify tweak, change and introduce new products to help you grow and compete more effectively in your market. Use your product expertise mixed with customer feedback and competitor analysis to help you here.

Hopefully some parts of the above will help promote growth and traffic in your stores. Let us know your opinion on these or any other plans you have as we may be able to help further.

Solving the puzzle of internet retail