How to Choose the Right Domain Name

Brainstorm 5 Top Keywords
When you first begin your domain name search, it helps to have five terms or phrases in mind that best describe the domain you're looking for. Once you have this list, you can start to pair them or add prefixes and suffixes to create good domain ideas.
Make the Domain Unique
Having your website confused with a popular site already owned by someone else is a recipe for disaster. We would recommend that you do not choose domains that are the plural, hyphenated or misspelled versions of an already established domain.
Make it Easy to Type
If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you've lost a good portion of your branding and marketing value.
Make it Easy to Remember
Remember that word-of-mouth and SERPs dominance marketing rely on the ease with which the domain can be called to mind. You don't want to be the company with the terrific website that no one can ever remember to tell their friends about because they can't remember the domain name.
Keep the Name as Short as Possible
Short names are easy to type and easy to remember.
Avoid Copyright Infringement
This is a mistake that isn't made too often, but can sink a great domain and a great company when it does. To be sure you're not infringing on anyone's copyright with your site's name, visit copyright.gov and search before you buy.

For more information on choosing or purchasing a domain name please call us on0845 868 9380

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