Competitor Analysis

What is competitor analysis?
Simply speaking this means analyzing your competitors. You can do this by asking some basic questions such as looking at what they do, how their business is growing and how popular they are. This might be time consuming and may involve cost andeffort, but it will be valuable to your business.

Why do I need competitor analysis for my website?

Just as your business is competing with other businesses, your website is standing against even greater competition because of the worldwide marketplace the Internet reaches.

Below are some of the many questions you should be asking when you are conducting competitor analysis:

Who they are?
What they offer?
How they price their products?
What the profile and numbers of their customers are compared to your own

If you want to stay ahead of your web competition you need to run a competitor analysis for your website, because your offline business competitors may not be your online competitors, and it is important that you have all the information you can collect. The questions you should be asking about your online competitors are:

What are they doing to market their website?
Is their website optimized?
Are they using any PPC advertising (such as Google Adwords or Microsoft Adcentre)?
Are they using any digital press releases? There are many more questions which need to be asked.

How can teclan help me with competitor analysis of my site?

We can get up to date information about your online competition to answer all the above questions.
These are only a few of the things you should be aware of, but teclan can help you with many other aspects of your competitors websites to help you improve your business.

For more information visit our Internet Sales Programme section.

Or call us on 0845 868 9380 and speak to our ISP Consultant.

The Ecommerce Experts

Competitor Analysis